Launching at Scale: How BirdiRx Built a DSCSA-Compliant Wholesale Operation in Under 90 Days

Launching a wholesale pharmaceutical operation in under 90 days—while standing up a new ERP, meeting DSCSA interoperability requirements, and hitting a January go-live during the holiday season—is no small feat. That is exactly what Birdi Wholesale accomplished, using LSPedia's OneScan® platform as their compliance and operational backbone.

For pharmacies and wholesalers preparing for full DSCSA enforcement, the Birdi story offers more than inspiration. It offers a practical blueprint for how to launch compliantly, efficiently, and on time.

The Challenge

Birdi Wholesale is a specialty pharmaceutical wholesaler in Plymouth, Michigan, that launched in January 2026. The company supports medication access and distribution through multiple channels, requiring not just a compliance solution but a full operational backbone capable of supporting long-term wholesale growth under DSCSA interoperability requirements. Building the operation from the ground up, they faced four overlapping hurdles:

• Integrating disparate systems to support DSCSA-compliant processes
• Meeting a hard January deadline during the holiday season
• Eliminating the multi-scan inefficiencies from their existing pharmacy operations
• Building infrastructure scalable enough to support future catalog and volume growth

Shortly after go-live, an unexpected drop shipment issue threatened their first outbound shipment. LSPedia's support team engaged immediately and resolved it within 24 hours, allowing Birdi to ship as planned on January 2nd—a critical early test of the partnership that LSPedia passed with ease.

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"We were really looking for a collaborative partner that could help us in this new world of pharmacy with DSCSA compliance."
— Peter Fleck, VP of Operations, Birdi Pharmacy / Designated Representative, Birdi Wholesale

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The Solution

Birdi Wholesale selected LSPedia's OneScan® platform to serve as the operational and compliance foundation for their wholesale launch. The solution addressed every challenge through four integrated components, deployed and operational within the 90-day window.

Single-Scan Inventory Processing

In Birdi's existing pharmacy operations, multi-scan inventory workflows created unnecessary friction and risk for manual error. OneScan replaced that complexity with a single-scan process that streamlines inventory handling without adding burden to warehouse staff. This resulted in faster operations, fewer errors, and real-time visibility across all inventory and shipments.

Automated DSCSA Compliance

OneScan handles product traceability, verification, and EPCIS transaction data exchange as a seamless part of normal daily operations, not as a separate compliance burden. This includes secure data management through EDGE Warehouse Data Management and single sign-on (SSO) for efficient, secure system access across the team.

Seamless ERP Integration

Because Birdi was launching its ERP system at the same time as its wholesale operation, every piece of the integration had to work correctly from day one. LSPedia partnered closely with Birdi throughout the entire stand-up, ensuring OneScan and the new ERP worked together without disruption.

"The implementation process we did with LSPedia was really seamless. We were standing it up from the ground up, so we really needed to rely on LSPedia's expertise to stand up our new ERP software system and then integrate LSPedia into our process."
‍— Peter Fleck, VP of Operations, Birdi Pharmacy / Designated Representative, Birdi Wholesale

Responsive Ongoing Support

LSPedia's relationship with Birdi didn't end at go-live. Monthly check-ins with a dedicated LSPedia representative ensure that challenges are surfaced and resolved quickly, and that Birdi's team stays supported as the operation grows.

The Results

By partnering with LSPedia, Birdi Wholesale launched on time, maintained DSCSA compliance from day one, and established a strong operational foundation for future growth. Key outcomes include:

• Implementation completed in under 90 days, including full ERP integration
• Single-scan workflow replaced multi-scan processes, reducing errors and speeding up operations
• Real-time inventory visibility across all shipments and transactions
• Positioned for catalog and volume growth over the next three to five years

“What I really like about LSPedia is that we have monthly meetings with the rep. If there are any challenges, we can discuss them. They’re very timely.”
— Mark Rodriguez, Wholesale Operations Manager, Birdi Wholesale

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Ready to Launch Your Compliant Wholesale Operation?

Birdi Wholesale launched under some of the most demanding conditions a new business can face—and they did it compliantly, efficiently, and on time. As DSCSA enforcement continues to mature, pharmacies and wholesalers that wait risk scrambling under pressure. Those that prepare now gain operational efficiency, trading partner trust, and the ability to scale without compliance becoming a ceiling.

Download the full Birdi Wholesale case study to learn more about the implementation and how LSPedia's OneScan platform supports new and growing wholesale operations.