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New Senior Executive Added to LSPediA Management Team

Farmington Hills, April 16, 2019 – LSPediA Inc., a leading pharmaceutical serialization cloud solution provider, announced today that Michael Ventura is joining LSPediA as Vice President, Solutions and Innovations. Ventura will oversee customer engagement and industry engagement in product innovation.

Mike Ventura head shot

Mike Ventura joins LSPediA as Vice President, Solutions and Innovations.

Ventura’s accomplishments include developing and managing global strategic partnerships and innovations in the pharmaceutical industry including serialization, traceability, supply chain management, manufacturing, regulatory risk management, and marketing.

During his 30-year career as the serialization and security lead for GlaxoSmithKline (GSK) in the Americas, Ventura led the company’s patient safety and fraud prevention efforts and provided guidance on implementing effective solutions for EMR development, SMS patient authentication, point-of-dispense authentication, and full traceability pilots. He also served as Vice President of Global Strategy for Excellis Health Solutions and director of industry marketing for TraceLink.

In addition to his executive positions, Ventura served eight years as an active GS1 Global and GS1 US member, is an elected member of the GS1 US Executive Leadership Team, and co-chairman of the Traceability Team.

“Michael did a brilliant job at TraceLink and Excellis, and I know he’ll accomplish even more at LSPediA,” said Riya Cao, CEO of LSPediA. “Adding Michael to the executive management puts a strong team in place to provide our customers the innovation and experience they expect from the LSPediA brand.”

Serialization ‘the great enabler’

In his role at LSPediA, Ventura will lead strategic discussions with pharmaceutical companies facing significant infrastructure and operational challenges in meeting global track-and-trace compliance deadlines and provide practical insight to manufacturers working to put serialization strategies in place during the next two to three years.

“Few people realize that serialization is about much more than just compliance. Serialization can be the great enabler of value aspirations,” Ventura said. “LSPediA isn’t simply selling a solution. We’re combining subject matter expertise with strategic vision to promote a trusted partnership with our clients and the industry at large. By leveraging our serialization solution, we can find better ways of working, demonstrate clear and measurable reductions of waste, and create the competitive advantages that will drive industry forward.”

Ventura attended Penn State and earned a bachelor’s degree in business from Villanova University.

About LSPediA

LSPediA is a leading supply chain software provider for the pharmaceutical industry. LSPediA’s serialization solution RxChain enables pharmaceutical manufacturers, wholesale distributors, dispensers to manage data, distribute products, and track inventory at the serialized level. LSPediA’s Verification Router Service enables authorized trading partners to authenticate serialized products, verify returns, and deter counterfeiting.  To learn more, please call (248) 973-2008, email [email protected] or visit